Understanding the thoughts, emotions, and desires encountered along the journey to becoming a home owner from our borrower’s perspective
A six moth facilitated research study to understand how mortgage customers approach obtaining home ownership.
About my User Research discovery process
Time was set aside each week to interview a cross section of home owners to learn what was important to them and how they navigated their personal journey to home ownership.
What was learned became the basis for articulating user perspective throughout the design process and became a framework for organizing products.
Examples of my User Research output
